The Camp

Abercrombie & Fitch


Abercrombie & Fitch,

Describe camp in three words: Home, happiness, and life-changing 

Our organization has volunteered at Roundup River Ranch since: 2013

Tell us about your organization: Abercrombie & Fitch Co. is a global retail leader comprised of three lifestyle brands: Abercrombie & Fitch, abercrombie (kids), and Hollister Co. We market to the most aspirational customers by offering the highest quality, All-American, casual clothing. Our mission across all three of our brands is to enrich the lives of children and teens through health and wellness programs and contributing to our communities both locally and globally. 

In what volunteer role does your organization serve at Roundup River Ranch? In 2016, we announced our five year, $15 million commitment to SeriousFun. We have been linked to SeriousFun since 2011 when we began a relationship with member camp Flying Horse Farms, which is located outside of Columbus, Ohio, near our headquarters. Driven by a groundswell of associate enthusiasm, this partnership with Flying Horse Farms has expanded into one with the entire SeriousFun Children’s Network. 

This commitment includes our Camp Counselor program, established in 2015, which creates the opportunity for our 
associates to support campers firsthand, while learning valuable leadership and mentoring skills. At least one hundred 
associates this year will be selected and placed in SeriousFun camps around the world. We are thrilled to be able to send a handful of those picked to Roundup River Ranch for the third year in a row! 

Why do you think it is important to volunteer at Roundup River Ranch? Roundup River Ranch perfectly aligns with our core philanthropic mission of supporting the health and wellness of children and teens. We think it is an unbelievable opportunity to be able to change kids’ lives at camp! 

How has your Roundup River Ranch volunteer experience impacted your organization? Volunteering at Roundup River Ranch has made a lasting impression on a multitude of our associates. We have been sending volunteers to camp for the past couple of years and continue to hear such positive feedback, we had to share some of it below! 

“My experience with Roundup River Ranch has been nothing short of extraordinary. In my week at Roundup River Ranch, I actually felt like I was making a difference in the lives of the kids--it was tangible how thrilled they were to be at camp and how much the week away meant to them. I am very proud of the work that I do on a day to day basis at A&F, but the week at Roundup River Ranch gave me great perspective on how much one person can impact the life of another. It was so special. I am so grateful to Abercrombie for the opportunity, and to Roundup for welcoming me to camp.”

What motivates the employees of your organization to volunteer at Roundup River Ranch?  Our associates are truly 
motivated to give back! We think that every A&F employee would benefit from the perspective that camp provides. We are thankful to be able to give the opportunity to live in the moment and see the world through the eyes of children.

Know what’s most extraordinary about camp? How it makes kids with serious illnesses feel like “ordinary” kids.

Our campers are giggling, laughing, conspiring, art-making, arrow-shooting, horseback-riding, canoe-paddling kids. That is both exhilarating and healing. Eye-opening and inspiring. Ordinary and extraordinary.

The truth is, our campers are sick and tired of being labeled as “sick.” They’re just kids who want to be kids. And that is precisely what every day (and s’more-roasting night) is all about. (And of course, it’s all always free of charge!)

Not only are we nestled in one of the most beautiful places in the Colorado mountains (see awe-inspiring photos right here), but we’re also a place that has a real honest-to-goodness magical quality about it. Campers discover that they are more courageous than they thought, more capable than they imagined, and more blissfully “ordinary” than they had realized.

More than 1,000 campers experience Roundup River Ranch each year and we welcome campers from across Colorado and an 11-state region. That makes for a huge number of potential new BFFs!

Our intentional programming philosophy means campers choose what they want to tackle, push themselves to try new things, and celebrate with all of camp for their accomplishments. Read more of the feel-great details here.

Here’s just a sampling of the things that make Roundup River Ranch so much more than simply camp:

• A crazy-fun zip line.
• The awesome climbing wall.
• A special seat that helps all kids zip line. (Yay for everyone getting to zip!)
• Canoes, beautiful canoes.
• A fishing lake. (Catch, wish, and release please)
• Big, beautiful, ride-me-today horses.
• Archery (How’s your aim?)
• An Art Yurt. (You have to see it to believe it.)

Songs, dancing, Stage Night, ridiculous costumes, star-gazing, cabin mates, fantastic counselors, and so, so, so much more.

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